Contrary to popular and traditional belief, interior design is much more than just a pompous expression of good taste and artistic knowledge. The problem with the way that television and other mediums have portrayed interior design is that it tends to overlook the science behind the field. The truth is that interior design has just as much to do with science as it has to do with art. It is more than just choosing a matching set of decorations; it also deals with the way that space is used. Here are some of the ways that interior design can benefit your business.
First Impressions Last
Much like how a unique package design can leave a lasting impression on customers, a properly designed office interior can also serve as a way to attract customers and workers alike. On one hand, it’s an opportunity to show your audience what your business is all about, and on the other, it’s also a way to create a sense of identity among your team members. An office space that exudes seriousness will also generate the same mood among the people who work in it just as an office space that exudes a lively and upbeat theme will also influence visitors and team members in the same way.
They Carry Your Brand Reputation
Many businesses also use interior design to promote their brand identity and goals and their interior spaces tend to use the colors of the brand. McDonald’s, for instance, uses the colors red and yellow to decorate their interior to portray a happy environment as well as to create a sense of coherence between the exterior and interior of the venue. This is mostly used by vacation homes, resorts, and parks.
They Drive Sales
Interior design can also drive sales, whether it’s in how your space is laid out in a manner that makes it easy for visitors to look through your catalogue, or in how your storefront can be designed in a manner that is bold enough to draw the attention of prospective customers. Even the lighting of your space can affect your sales, with LED lighting yielding better sales than traditional lighting. Colors have also been proven to influence the buying habits of customers.
They Help Nurture Customer Loyalty
Oddly enough, interior design can also be used to promote advocacies, which, in turn, can also help encourage customer loyalty. Using environment-friendly materials and decorative pieces will usually earn the praise and admiration of customers who support the same advocacy. The art you display can also serve to attract other people who have a similar artistic tastes. This is especially effective for small businesses that take a more personalized approach with their customers. A store that operates in a particular niche (such as franchise-based businesses like comic book and action figure retail stores, retail stores that sell musical instruments) is most likely to benefit from displaying hobbies and interests.
Interior design is as much a science as it is an art, and it holds a significant impact on your business and your team members. Use it to your advantage, whether it’s to create a more productive office space, or to create a vibe that you want your customers to feel.
